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Author Archives: rockbridge

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FAQ: How Long Does It Take To Build a Medical Website?

Medical WebsitesBy rockbridge25th March 2019

Quick answer: With Rockbridge Web, it’ll take around 8 weeks. To anyone who’s never been involved in a website build before, that may seem like a long time. In reality, it’s actually quicker than average – many agencies take 12 weeks or more.   We’re able to move more quickly because we’re a close team and…

What Are Brand Guidelines and Why Are They an Essential Tool?

Brand & DesignBy rockbridge18th February 2019

Most medical professionals don’t give branding much thought. They understand that they need a logo, but their interest ends there. What they’re missing is that a brand constitutes so much more than just a logo: it’s the sum total of every interaction your practice has with patients, partners, suppliers, and the outside world.

Your 2019 Healthcare Marketing Plan – How to Make a Difference This Year

Healthcare Marketing, Medical Websites, Performance TrackingBy rockbridge15th January 2019

To improve on your success over the last year, you need to plan your marketing strategy for the next 12 months. Look ahead to your long-term business goals – perhaps this includes early retirement – and align your short-term marketing plan with this. Let’s help you get started.

How Well Did Your Website Perform in 2018?

Healthcare Marketing, Medical Websites, Performance TrackingBy rockbridge12th December 2018

If you can’t answer this question, read on. How your website has performed over the last year is something that must be analysed. Once you have the data, you can learn how to make your website work even better for you in 2019. Here’s how:

Introduction to Social Media for Medical Practices  

Healthcare MarketingBy rockbridge5th December 2018

Many medical practices now use social media to increase brand recognition, build rapport with their patients, and promote their services. The introduction of social media has empowered patients by giving them opportunities to start conversations and access information.

5 Ways to Give Your Patients More with Your Marketing Communications

Healthcare MarketingBy rockbridge20th November 2018

Patient-focused marketing – a strategy that pays close attention to the individual when it comes to marketing campaigns and activities – is becoming increasingly popular.

A Professional Medical Practice Needs a Professional Website

Brand & Design, Healthcare Marketing, Medical WebsitesBy rockbridge10th October 2018

Nowadays, almost all businesses need a presence online. With more people from all age groups searching the internet before making key decisions, it is essential for your practice to also have it’s own space on the web for people to find out about who you are, what you do and most importantly how you can help…

Doctor Websites – 6 Common Mistakes to Avoid if you go it Alone

Medical WebsitesBy rockbridge1st October 2018

If you have the time, it is possible to build a practice website from the comfort of your own home. There are now many CMS (Content Management Systems) available that make it easy for you to use a template, add pages and add your own content and images. However, just because it is an available…

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