Quick answer: With Rockbridge Web, it’ll take around 8 weeks. To anyone who’s never been involved in a website build before, that may seem like a long time. In reality, it’s actually quicker than average – many agencies take 12 weeks or more.
We’re able to move more quickly because we’re a close team and we have smart systems in place.
What we don’t do is rush – we understand that a new website is a big investment and we’re committed to making sure yours will pay off.
What’s involved?
Building an effective website with professional content takes time. There’s a lot to consider and it all needs to come together nicely if the site is going to produce a good ROI (Return on Investment).
Here are some of the key things we’ll work on:
- Patient-focused content
This means we’ll get to the heart of what your potential patients are looking for and answer common questions in a persuasive way.
- A logical patient journey
Internet users have little patience these days – they expect to find the information they’re looking for quickly, and they’ll soon leave a site in search of something easier if it’s poorly structured and hard to navigate.
- Calls to action
Just like a doctor wouldn’t give a diagnosis without informing a patient what happens next, a website shouldn’t leave a visitor guessing. It’s not enough to assume that your potential patients will know how or when to interact with you – you’ve got to guide them every step of the way.
Beyond that, we’ll also pay close attention to:
- Your practice’s goals and how the website will support them
- How success will be measured
- Accessibility and responsiveness (to ensure all of your target clients can access the site and view it from any device)
- Search engine optimisation (or “SEO” – this will help to make sure your website is easily found and discovered on Google).
- Layout and design, to ensure your website is easy to use and read, and promotes trust and credibility
See how we are helping other medical professionals with bespoke website design to enhance their practice exposure >
How does it work?
A website build is a complex process, and while we’ll lead and provide expertise throughout, we’ll also be relying on you to supply information and feedback. The better we are communicating and collaborating, the more successful the project will be!
We understand that you’re busy, so we’ll work with you to create a timeline that suits you. The 8-week project does depend on us having access to all the information we need as well as you being available to sign off key elements of the website before we proceed further.
Having a pre-agreed schedule in place will help to keep the project on track, but we do understand that things can change too so if something comes up, we’ll do what we can to accommodate.
How do we get started?
If you are interested to learn more about how a bespoke website can assist your practice promotion, read more about our website design and development services, or get in touch to arrange a consultation.
Email enquiries@rockbridgeweb.com or phone us on 03330 156602.
