Trying to get to Page One on Google? Create a brand that makes it happen.
You’d love for your practice to be listed on page one of a Google search, but without spending a huge amount of your marketing budget… Is it possible?
Your Brand… It’s Not Just a Logo!
Branding. It sounds simple, but just what does it take for your practice to get it right? Without good branding and marketing, your practice may flounder. Many start-up practices fail, purely because no work goes into the look and feel of the business itself – a logo will not work on its own, it needs…
Measuring ROI on your Marketing Spend – 5 Ways to Track Results
One of the hardest parts of marketing your practice is knowing what works. It’s easy to spend money on marketing activity, but do you know what return you have had on your investment? Let’s look at how we can track the results.
What Are Brand Guidelines and Why Are They an Essential Tool?
Most medical professionals don’t give branding much thought. They understand that they need a logo, but their interest ends there. What they’re missing is that a brand constitutes so much more than just a logo: it’s the sum total of every interaction your practice has with patients, partners, suppliers, and the outside world.
Doctor Websites – 6 Common Mistakes to Avoid if you go it Alone
If you have the time, it is possible to build a practice website from the comfort of your own home. There are now many CMS (Content Management Systems) available that make it easy for you to use a template, add pages and add your own content and images. However, just because it is an available…