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Your Brand… It’s Not Just a Logo!

Brand & DesignBy content@marketingsquare.co.uk 29th May 2019

Branding. It sounds simple, but just what does it take for your practice to get it right? Without good branding and marketing, your practice may flounder. Many start-up practices fail, purely because no work goes into the look and feel of the business itself – a logo will not work on its own, it needs…

What Are Brand Guidelines and Why Are They an Essential Tool?

Brand & DesignBy rockbridge 18th February 2019

Most medical professionals don’t give branding much thought. They understand that they need a logo, but their interest ends there. What they’re missing is that a brand constitutes so much more than just a logo: it’s the sum total of every interaction your practice has with patients, partners, suppliers, and the outside world.