Trying to get to Page One on Google? Create a brand that makes it happen.
You’d love for your practice to be listed on page one of a Google search, but without spending a huge amount of your marketing budget… Is it possible?
Measuring ROI on your Marketing Spend – 5 Ways to Track Results
One of the hardest parts of marketing your practice is knowing what works. It’s easy to spend money on marketing activity, but do you know what return you have had on your investment? Let’s look at how we can track the results.
What Are Brand Guidelines and Why Are They an Essential Tool?
Most medical professionals don’t give branding much thought. They understand that they need a logo, but their interest ends there. What they’re missing is that a brand constitutes so much more than just a logo: it’s the sum total of every interaction your practice has with patients, partners, suppliers, and the outside world.
Introduction to Social Media for Medical Practices
Many medical practices now use social media to increase brand recognition, build rapport with their patients, and promote their services. The introduction of social media has empowered patients by giving them opportunities to start conversations and access information.
5 Ways to Give Your Patients More with Your Marketing Communications
Patient-focused marketing – a strategy that pays close attention to the individual when it comes to marketing campaigns and activities – is becoming increasingly popular.